AI agents for market and competitive research

The workflow

Track competitors, summarize public signals, and produce briefs on demand.

Suitable agent types

Specialist research agents.

Evaluation questions

• Which sources are indexed?
• How often are outputs refreshed?
• How is bias flagged?
• Are citations included?

Risks to plan for

• Stale or fabricated citations
• IP concerns for scraped content

Pilot metrics we recommend

• Analyst hours saved
• Insight accuracy audit
• Citation coverage